måndag 20 februari 2012

For The Young, Smartphones No Longer A Luxury Item

New data from Nielsen released this morning takes a look at the typical U.S. smartphone user, specifically their age and income, as well as the penetration of smartphones into various demographic groups. Data like this can help developers, publishers and advertisers better understand who owns a smartphone, but it can also help to determine if the devices are�successfully�penetrating the low-end income brackets thanks to lower price points.

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