Facebook friend lists and Google Circles have proven too clumsy for selective sharing. They've led to the rise of Path, which eliminates the decision making by creating a social micronetwork of your closest friends, but all your favorite people aren't there, and not every post is appropriate for everyone you love. Hmmm lets you create separate avatars for each of your identities, and publish to pre-made sets of Hmmm and Facebook friends. Plus, Hmmm will soon be able to notify a friend that says they're bored when you post that you want to see a movie.
Sol Studios just launched�Hmmm�at TechCrunch Disrupt New York, with an iOS app available now and an Android version coming in two weeks.
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