Behind the Pay Wall, Part 2: You Gotta Have a Gimmick

If recruiting followed porn's lead into the world of 900 numbers, it did the same on the Internet. Porn was among the first and most successful industries to charge for content online, supplying a different type of fix for an equally zealous audience. However, like so many others, the porn industry's ability to charge for content has eroded over time. News is another commodity that people have been devoutly unwilling to pay for.

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